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America's Summer Vacation
What types of vacation deals do you look for and how do you compare to the rest of the U.S.?
AOL Travel and Zogby International surveyed Americans -- from coast to coast -- to find out what they will be doing for vacation this summer. Will the declining value of the U.S. dollar keep Americans home? Are gas prices forcing people to hit the road rather than the skies?
Get the latest trends on summer vacation travel!2008 Summer Vacation Survey
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Online Travel Scams
You've found the perfect trip on the Internet and have entered your credit card information into the online form. As you're about to click the send button to book the trip, you hesitate. Is this travel site legit? Don't worry since, 96 percent of Americans booked travel deals via the Internet and found they were actually true -- NOT scams!
U.S. Regional Vacation Trends
Yes, Internet Is Safe to Book
Northeast: 96%
South: 95%
Midwest: 96%
West: 96%Vacation Planners With User Reviews
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Internet Travel Purchases
The Internet makes researching and booking your travel plans so much easier compared to fifteen years ago when lots of travel reservations went through agencies. It's so easy that 51 percent of all Americans will use the Internet to book most of their summer vacation travel plans this year. And those who live in the West are more likely to be booking their plans online.
U.S. Regional Vacation Trends
Yes, The Internet Makes It Easy
Northeast: 52%
South: 51%
Midwest: 47%
West: 54%Vacation Planners With User Reviews
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Travel Deals & Bargains
Every one seems to have a travel deal to sell you these days and it's not that easy to distinguish what is actually a real bargain. You're not alone since more than a third of Americans, 39 percent to be exact, aren't sure if they are actually getting a bargain when they see a summer travel deal on the Internet. Read the fine print!
U.S. Regional Vacation Trends
No, Not Sure It's Really a Deal
Northeast: 37%
South: 39%
Midwest: 39%
West: 39%Vacation Planners With User Reviews
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Customer Service
Sometimes you want to toss the phone when you call customer service and it takes you five minutes of prompts before you speak with a person. Technology has made great advances these days, but there is still a good percentage of Americans who still want to speak with a person when booking their summer travel -- 42 percent.
U.S. Regional Vacation Trends
No, I Want to Speak With a Person
Northeast: 44%
South: 47%
Midwest: 40%
West: 35%Vacation Planners With User Reviews
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Membership Rewards
Whether it's airline or hotel rewards, you've been saving them for a while so why not use summer as a time to cash them in on that perfect vacation? Forty-four percent of Americans will take into consideration earning or using member rewards when booking their summer travel, and almost half of those in the West are loyalty-program focused.
U.S. Regional Vacation Trends
Yes, Rewards Matter
Northeast: 40%
South: 46%
Midwest: 42%
West: 49%Vacation Planners With User Reviews
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2008 Summer Vacation Survey
Vacation planning to international travel, get the latest trends for Americans and their summer vacation. And if you're ready, you can book your vacation today!
Summer Vacation Trends
Summer Vacation Resources
Escape This Summer! Research ... Plan ... Book ... Relax
Find the Best Travel Deals: Flights | Hotels | Car Rentals | Cruise | Vacations
Survey of 6,678 adults from 2/15/08 to 2/18/08. A sampling of Zogby International's online panel, representative of the U.S. adult population. Margin of error is +/- 1.2 percentage points.