Capturing a Fare Deal

Shopping for travel on the Web has become a long, drawnout chore. Money Magazine's step-by-step strategy will get you to the good deals fast.

Do you ever feel as though making airline reservations takes longer than the flight itself?

There are so many Web sites, so many fares (200 million in the system at any one time, according to SITA, a global travel-services provider), so many new carriers and so many airports.

By the time you get up from the computer, your bleary eyes need a vacation of their own.

Unfortunately, no Web site offers everything. So you do have to noodle around a bit to get the best price. If you're a fare shopper with limited patience, we offer a few tricks to make a quick job of finding a ticket.

But if you're, let's say, um, maybe a little compulsive about saving every possible penny, we'll tell you how to make sure that you have covered all the angles.

Your Vacation at Risk

No matter your shopping style, however, choose the right moment.

"Saturday morning is often a surprisingly good time," says George Hobica, founder of Airfarewatchdog.com. Airlines frequently get a jump on competitors by rolling out fare sales on Friday evenings through the Airline Tariff Publishing Co. (ATPCO), he says. It maintains a comprehensive worldwide database of more than 80 million fares for 500-plus airlines.

It's best to check travel sites two to four hours after ATPCO forwards fares to their reservations systems. At the end of the article are Hobica's recommendations for the best times to look for new fares on travel-agency sites.

Quick-and-Dirty Search

Okay, you're at your computer in prime travel-shopping time. Where to go first? Do not visit one of the big three travel-agency sites. You instead want to visit ITA Software (itasoftware.com), a Boston company that developed QPX, a travel search engine that powers other search engines.

Primarily, it's a business-to-business site with no frills, but you can log on (as a guest) and search fares, even including those of some discount carriers.

One-Stop Shopping: Once you enter the usual information, QPX produces a list of flights with prices, departure and arrival times and warnings about inconveniences such as long layovers. You can also search for the lowest fares at any time during a month and for deals if you stay over a weekend.

You can't purchase a ticket through ITA, but you'll receive "booking details" that instruct you how to secure the flight you want. ITA Software lets you send an e-mail to your travel agent (a living, breathing one, not a Web site) to request the specific ticket it found. Or you can print out the details and then hunt for the same flight on a travel Web site where you can make a reservation.

Search the Engines: If you want to save a step and book online, however, then you should search any of three other Web sites -- Kayak, Mobissimo and Sidestep -- which in turn search travel-agency sites such as Expedia, Orbitz and Travelocity.

Again, you can't buy, but once you select the flight you want, the Web site will send you to travel-agency sites or directly to an airline's Web site. There you make your purchase online.

Why not go directly to one of the travel-agency sites? They don't all offer as many choices as ITA and the other search engines. What's more, many are "powered by" other search engines and online travel agencies.

For example, AOL is undergirded by Travelocity, and AOL Pinpoint and USAToday.com by Kayak. By visiting a travel-agency Web site, you may be repeating your previous search -- a big waste of time. Still, it makes sense to check your favorite site anyway because it may negotiate deals directly with airlines and hotels.

Tweak, Tweak, and Tweak: The more flexible your plans, the more easily you'll save money. While you're shopping on ITA and the other search engines, you should choose one or more of the following quick variations for possible savings.

A Different Day: Kayak and some travel-agency Web sites offer features that allow you to compare fares while changing your departure and/or return by up to three days before and after your preferred date.

If your plans are flexible, you can reap some pretty significant savings. On a trip from Boston to Miami during Christmas week, for example, departing on Dec. 18 instead of Dec. 21 and returning on Dec. 27 instead of Dec. 29 would cut $104 off the lowest fare.

A New Departure Time: On American Airlines' (Charts, Fortune 500) site, a Super Saver fare from Miami to Los Angeles cost $259 at 11 a.m. and $284 -- $25 more -- at 2:55 PM; a one-stop first-class flexible fare between the same cities cost $1,249 at 11:10 AM and $1,639 -- $390 more -- at 8:30 a.m.

Another Airfield: Consider flying out of a smaller airport a little farther from downtown where many low-cost carriers have set up shop. Not only will the discount airlines offer cheap flights, but their very presence forces more established competitors to lower their fares for the same routes, a phenomenon dubbed the "Southwest (Charts, Fortune 500) effect" by the Department of Transportation.

A one-way ticket from Chicago to Atlanta, for example, costs only $102 from nearby Milwaukee, instead of $149, the lowest fare from O'Hare. Don't assume that smaller or outlying airports always offer lower fares, however. On comparable itineraries from New York City to Oakland, a flight from La Guardia Airport cost $378 while the flight from suburban White Plains was $681.